Joysent at Global Sources Sports & Outdoor — Hong Kong Recap (Oct 27–30, 2025)

We had an exceptional four days at Global Sources Sports & Outdoor 2025 at AsiaWorld-Expo (Hall 5, Booth 5G09). It was energizing to meet so many players, buyers, and partners in person — and to see the global pickleball community’s enthusiasm firsthand. Below is a detailed recap of what happened, what resonated with visitors, and what’s next for Joysent.

Quick facts

• Event: Global Sources Sports & Outdoor 2025

• Dates: October 27–30, 2025

• Venue: AsiaWorld-Expo, Hong Kong — Hall 5, Booth 5G09

• Attendance highlights at our booth: ~100 participants in our main booth activity; 50 paddles given away as prizes; all kids’ paddle samples sold out.

1. Booth highlight — “Pumpkin Toss” Halloween Game

To celebrate the season and create a lively, family-friendly atmosphere, we ran a themed “Pumpkin Toss” mini-game at the booth:

• Nearly 100 visitors and players took part over the four days.

• The game drew families, casual players and serious pickleball fans alike — a great cross-section of attendees.

• We awarded 50 paddle prizes to winners and runners-up, creating many memorable moments and excellent social content.

• Participants recorded videos and posted to social media, driving additional organic reach for Joysent.

The Pumpkin Toss was an ideal icebreaker: it got people smiling, trying our gear, and spending time at the booth — exactly the kind of audience engagement we want.

2. Social magnet — the 1-meter custom paddle

One of the most photographed items at the show was our custom 1-meter Giant Paddle:

• The oversized paddle served as a clear photo op and social media magnet.

• Dozens of visitors took photos and shared them on Instagram, TikTok and other platforms, tagging Joysent and amplifying our booth reach.

• The giant paddle drew foot traffic and created viral moments that helped convert casual passersby into engaged visitors.

This kind of experiential marketing proved to be an effective way to get people to stop, interact, and remember the Joysent brand.

3. Kids paddles — a runaway success

Our new Joysent Kids line (smaller size, playful colorways) was extremely well received:

• The kid-friendly paddles sold out at the booth — every sample gone by the end of day 3.

• Parents and coaches praised the lightweight construction and ergonomic sizing for small hands.

• Many buyers (retailers and distributors) requested MOQ and pricing info on the spot, signaling strong retail interest.

The size, colors, and approachable design made the Kids series an instant hit and highlighted a clear growth opportunity in youth and family markets.

4. Product spotlight — GearBridge core and other innovations

Our booth drew steady crowds around product demos, with the GearBridge core becoming a central talking point:

• GearBridge Core (our newest internal structure) generated many technical inquiries from buyers and players alike. Attendees were curious about its durability, rebound characteristics and how it compares to classic PP honeycomb cores.

• In-booth playtests and demos showcased immediate performance advantages — users reported solid feedback and consistent feel.

• Sales and sourcing inquiries were logged from visiting buyers; we expect multiple follow-ups and sample orders in the coming weeks.

Other product interest included: children’s paddles (sold out), our Halo X5 and Phantom Eye ranges (numerous try-outs and positive feedback), and our travel & accessory line (bags, grips, edge guards).

5. On-court testing — player impressions

We invited visitors to try our paddles on-site, and the feedback was very positive:

• Many players commented on good pop, solid control, and comfortable feel during rallies.

• Competitive and recreational players alike noted that the paddles offered a strong balance between power and touch.

• Several experienced players compared our paddles favorably to higher-priced alternatives, noting Joysent’s value proposition.

These real-time endorsements were invaluable; they reinforced product claims and helped convert interest into meaningful sales conversations.

6. Buyer geography & business outcomes

The show attracted a truly international buyer mix. At our booth we engaged with attendees from:

• Hong Kong, Taiwan, Mainland China, Malaysia, Singapore, the United States, Canada, and Australia.

Business outcomes and next steps included:

• Multiple retail and distributor inquiries logged (follow-up meetings scheduled).

• Requests for wholesale pricing, MOQ, and sample shipments for several regions.

• New contacts with potential OEM/partnership leads seeking deeper collaboration.

We are now working through the trade leads and expect to convert many of these conversations into orders or pilot programs over the next quarter.

7. Marketing & media momentum

The combination of event photography, user-generated posts (from the giant paddle photo op and Pumpkin Toss), and influencer/test-play videos produced strong organic reach:

• Many visitors posted immediately on social platforms, tagging Joysent — this amplified our presence beyond the expo floor.

• Influencer and creator content (short reels and clips) gave authentic product demonstrations that performed well in social feeds.

• Our social team collected permissioned UGC for reuse in follow-up campaigns and product pages.

8. Lessons learned & next steps

What worked well:

• Interactive activities (Pumpkin Toss) increased booth dwell time and helped convert interest into product trials.

• Photo-op installations (giant paddle) created sharable content and social buzz.

• Kids line product–market fit is strong — consider expanding SKUs and preparing a restock strategy.

• GearBridge drew technical attention; prepare technical sell sheets and demo videos to support buyer follow-ups.

Planned action items:

• Rapid follow-up with all trade leads and distributors who requested samples and pricing.

• Restock Kids samples and prepare an MOQ/retail kit for interested buyers.

• Publish a short “show highlights” video and reuse UGC in upcoming social campaigns.

• Prepare technical collateral for GearBridge to support distributor conversations.

9. Thank you — see you next April!

We are incredibly grateful to everyone who stopped by Booth 5G09 at AsiaWorld-Expo: visitors, players, buyers, partners, and the show organizers. Your energy, questions, and feedback drive us to keep improving and innovating.

We’ll see you again in Hong Kong in April 2026. Until then, stay tuned for product updates, restocks, and new demos — and thank you for being part of the Joysent community.